Screenvision, a national leader in cinema advertising, will air “Go Green,” an environmentally-conscious themed preshow designed to help consumers understand how easy it can be to lead a “greener” life. “Go Green” is the latest in Screenvision’s series of topical, digital entertainment preshows produced to deliver incremental entertainment for movie-goers while providing marketers with unique sponsorship opportunities above and beyond traditional on-screen advertising prior to the start of feature films.
“Go Green” will air across Screenvision’s High Definition digital network of more than 7,000 screens nationwide, from March 28, 2008 to April 24, 2008.
Screenvision is the only cinema advertising company that produces such entertainment product for movie-goers, based on its host-driven cinema advertising preshow format. Previous specials include programs such as “Screenvision on the Red Carpet,” exhibited during movie awards season, “SCREAMvision,” broadcast during Halloween season, and “Home for the Holidays,” aired in December. Specials often include popular music from such musical artists as Fall Out Boy or Katharine McPhee, or interviews with the stars or directors of films. Sponsors have included such well known-brands as Army National Guard, Cannon, E! Entertainment, M&M Mars and Showtime.
“Our hosted preshow is unique in the industry and enables us to be exceptionally flexible and creative in developing and broadcasting programming that entertains the movie-going audience while driving the brand and marketing objectives of our advertisers,” said Michael Chico, executive vice president of sales and marketing for Screenvision. “The more we engage our consumers with good content, the more we deliver measurable upside for our advertisers. For ‘Go Green,’ we were very lucky to work with the talented and passionate Aisha Tyler to help us bring this topic to cinemas in the right way.”
Featuring a guest appearance by actress, author and activist Aisha Tyler, the “Go Green” preshow will also include the winning digital short from The Alliance for Climate Protection’s and Current TV’s “:60 Seconds to Save the Earth” Ecospot Contest, a digital video contest in search of provocative short video messages urging people to help solve the current climate crisis.
Best known for roles on hit TV shows such as “Friends,” “Ghost Whisperer,” and “24,” as well as for her work in feature films such as “The Santa Clause 2,” “Balls of Fury,” “Death Sentence,” the upcoming “Black Water Transit” alongside Laurence Fishburne, Karl Urban and Brittany Snow and the Adam Sandler comedy “Bedtime Stories,” filming this spring, Tyler is a lifelong environmentalist and advocate for ecological responsibility. She holds a joint degree in Government and Environmental Policy from Dartmouth College and currently serves in an advisory position for the Trust for Public Land, a national non-profit land conservation organization. As a featured guest in Screenvision’s “Go Green” preshow, she provides helpful tips on how to live a “green” lifestyle.
“When Screenvision approached me about participating in their ‘green’ preshow, I was thrilled to help out,” said Tyler. “There are simple things everyone can do to help protect the environment and save themselves money in the process. Screenvision’s cinema network will be of tremendous value in helping to get this critical message out.”
Screenvision’s “Go Green” preshow will also feature Dave Schlafman’s “Sky is Falling,” the winning short from the Alliance for Climate Protection’s and Current TV’s “:60 Seconds to Save the Earth” Ecospot Contest. Additionally, the preshow will include the Alliance for Climate Protection’s “Black Balloons,” a public service announcement in its national advertising campaign. “Black Balloons,” with voice-over support from Academy Award-winning actor Tommy Lee Jones, demonstrates easy ways to help reduce global warming while saving money.
ABOUT SCREENVISION
Headquartered in New York, N.Y., Screenvision is the world’s foremost cinema advertising company, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of over 14,800 screens in over 2,300 theatre locations across all 50 states and 93% of DMAs nationwide and delivers more than 530 million consumer impressions annually through 150 plus theatrical circuits, including 11 of the top 15 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information: http://www.screenvision.com.
ABOUT THE ALLIANCE FOR CLIMATE PROTECTION
Our mission is to persuade the American people — and people elsewhere in the world – of the importance and urgency of adopting and implementing effective and comprehensive solutions for the climate crisis. The Alliance for Climate Protection is undertaking an unprecedented mass persuasion exercise based on scientific facts. Through a new combination of non-partisan alliances with Americans from all walks of life and innovative and far-reaching communication techniques the Alliance will focus on presenting the facts about climate change and its solutions to the general public in an accurate, clear and compelling manner. For more information visit http://www.climateprotect.org.
