The market for smartphones will grow from around 10% of the total handset market in 2007 to 31% of the market in 2013. A new study from ABI Research projects this meteoric growth to be a product of a number of complex factors including carriers’ drives to grow data revenues from advanced services and the general trend to pushing “smart” operating systems down into middle tier devices.
ABI Research vice president Stuart Carlaw comments, “Smart operating systems are continually being optimized to run on processors with lower performance. There is a strategic move to support smart OSes in single chip midrange devices in order to unlock more data revenues.” Carlaw adds that, “The market is currently dominated by Nokia (52%) and Symbian (65%). However, the coalescence of the framework wars in the Linux environment and the growing stature of Windows Mobile will enable new competitors to put pressure on this established axis.”
The report finds that the iPhone effect is truly filtering through the handset market as other OEMs strive to remain competitive. Features that look set to proliferate and become central to enhancing user interface experiences include touchscreens, touchpads, and accelerometers facilitating tilt and shock sensing, as well as haptics providing tactile feedback.
“Smartphone and OS Markets” provides a thorough overview of the smartphone market, concentrating on key developments in both device feature set expansion and the evolving software landscape. The report covers important topics including specific features and technologies that enhance the user interface, in addition to the encroachment of open source software into the smartphone domain.
It forms part of the firm’s Mobile Devices Research Service, which also contains other Research Reports, Research Briefs, Market Data, an Online Database, ABI Insights, ABI Vendor Matrices, and analyst inquiry support.
ABI Research is a leading market research firm focused on the impact of emerging technologies on global consumer and business markets. Utilizing a unique blend of market intelligence, primary research, and expert assessment from its worldwide team of industry analysts, ABI Research assists hundreds of clients each year with their strategic growth initiatives. For information, visit www.abiresearch.com, or call +1.516.624.2500.
Contact:For information, visit www.abiresearch.com, or call Nicole Fabris, +44-20-7096-1594
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More