EyeWonder, Inc., rich media and digital video advertising’s fastest-growing innovator, today announced the launch of its LiveWonder™ feature, designed to deliver live streaming video via any of its online advertising formats. Stinson Partners was the first agency to leverage this innovative video feature to promote and deliver GE’s retail investor presentation last week.
“Eight years ago, EyeWonder pioneered the Instant Play Video Ad – now we are making live video advertising just as easy and effortlessly for advertisers, agencies, publishers and audiences,” said John Vincent, CEO of EyeWonder. “Video offers emotional impact that no other medium can match, and live video adds a level of immediacy that makes it perfect for major promotional events and opportunities.
LiveWonder is our latest example of delivering meaningful innovation that maximizes audience reach and impact while amplifying campaign results.”
With the LiveWonder feature, advertisers and agencies will have yet another innovative way to increase brand awareness and communicate with their audiences through online video campaigns and, at the same time, provide the best possible return on investment when it comes to promoting live events or major product launches. GE worked with Stinson Partners to develop its campaign, which ran live on several top sites including MSN, Yahoo! Finance and CNN Money.
“EyeWonder was an excellent partner for this campaign event, exhibiting tremendous flexibility in implementing our requirements to help make this concept a success,” said Michael Clark, Principal of Stinson Partners. “We knew that by leveraging EyeWonder’s industry-leading technologies, we could minimize risks and maximize returns, all with a partner who has already proven their dedication to fulfilling GE’s online advertising objectives.”
LiveWonder is a feature that can be added to any EyeWonder video ad format. EyeWonder’s video specialists consult with clients on how best to design and deliver their live video campaigns for maximum reach and impact. The company has a preferred partnership with Akamai Technologies for the video distribution, but can also work with any client-preferred Content Delivery Network (CDN).
About Stinson Partners
Stinson Partners is an award winning digital marketing agency offering strategy, creative, media and search marketing services that drive measurable brand, acquisition, loyalty and customer service results across digital and direct media for leading marketers. The agency is the proven leader in developing, producing, and distributing live web events. Stinson Partners is proud to have relationships with such clients as GE, Gas South, Costa Cruise Lines, Group Health Incorporated, dLife and Broadway.com. Please visit www.stinsonpartners.com to learn more.
About EyeWonder, Inc.
EyeWonder, Inc. is rich media and digital video advertising’s fastest-growing innovator, empowering brands and advertisers to leverage the industry’s most comprehensive creative capabilities for online campaigns that are proven to deliver richer results. The company’s pioneering technology enables advertisers and agencies to focus their time and energy on producing the strongest interactive ad campaigns that reach across more of today’s top browsers and operating systems while eliminating inefficiencies that limit creativity and slow workflow processes. According to Nielsen Online/AdRelevance, EyeWonder once again tripled its campaign impression volume year over year, and also more than doubled its rich media market share. The company is continuing to expand both domestically and internationally in response to increasing worldwide demand for its rich media and video advertising solutions.
EyeWonder services the world’s top agencies and brands, and its rich media and video ad products are accepted by more than a thousand online publishers, including Yahoo!, AOL, and MSN. For more information on Richer Media and Richer Results, please visit www.eyewonder.com.
