VideoBloom has done it again. After noticing there was a plethora of research discussing the demand side of online video yet little research focusing on the supply side, VideoBloom created the Video-Enabled Web Index, or VIEW Index. The VIEW Index will give insight into the companies and sectors that are using online video and how they are using it.
By using a methodology that analyzes in fine detail 17 key Web site variables, the VideoBloom VIEW Index tracks, for example: placement of video within the Web site, the Web video formats used, the uses of online videos, and if there is an Internet video center. VideoBloom VIEW then offers analysis of these trends along groupings of companies (Dow Jones, Nasdaq 100, etc.) and major vertical markets (travel, real estate, retail, blogs, etc.).
VideoBloom VIEW breaks down its results into three main percentages that indicate organizations’ use of video on their main Web sites. For example, in February 2008, the VIEW main index for the 30 Dow Jones companies was 13-93-7, which indicates that 13% of the companies had video on their home page, 93% had video on their site, and 7% didn’t use video at all. As more and more companies discover the effectiveness of Web video, this information will become an invaluable resource and window into online video’s evolution.
While VideoBloom VIEW is effective for looking at larger Internet video trends, it also allows for deeper analysis. For instance, of the 33% of companies that use online video in an advanced manner (various video players, contextual integration of video, call-to-action after video), only half of them (five) use a sophisticated “Video Center,” which allows them to manage large amounts of Web video content, pre-set playlists, and user playlists. Among those companies, there were notable results. As expected, technology-related companies, Intel and Hewlett-Packard, and the entertainment giant, Disney, have extensive online video centers. But surprisingly, Home Depot and Wal-Mart also feature substantial online video offerings. HomeDepot.com offers instructional videos, product demos and how-tos while Wal-Mart showcases environmental, historical, and associate videos.
Just as importantly, VideoBloom VIEW also highlights the absence of Web video. The VIEW Index found telecom companies AT&T and Verizon’s home pages lacking any video with only a few clips buried within their sites. As well, United Technologies, which owns a video surveillance products company, barely uses online video on its Web site at all.
To see the latest VideoBloom VIEW Index listing and how the 30 Dow Jones Average companies use online video, click here: http://www.videobloom.com/view_index/
About VideoBloom
VideoBloom is an expert in the field of Web video management. As video becomes as essential to Web sites as text and pictures, VideoBloom leads the way in providing innovative and flexible online video solutions to businesses.
