MMCast, a solution provider for integration of content and advertising today announced its global launch at Mobile World Congress in Barcelona, Spain. Its ground-breaking technology enables Mobile Carriers and Content Providers to generate additional revenue from the content download and buffering period.
With a robust, flexible and proprietary platform, MMCast is one of the first mobile technology companies that fully allows ads to play while content downloads, resulting in neither delay nor inconvenience for the user.
By combining the ads with the content as it downloads to the handset, advertisers are able to send their commercials to the users they specifically want to reach — defined by the user’s profile and location. Meanwhile, the consumer can obtain precisely the content that they want.
MMCast’s platform also allows for real-time reporting providing Mobile Carriers, Content Providers and Advertisers with a full audit report.
“The industry realizes that mobile content will, in great part, be ad funded. Our company with its proprietary platform enables an economic model for this to happen,” says Fredrik Broberg, CEO & Founder of MMCast. “We strongly believe this will be widely accepted by consumers because there is no delay to the receipt of content — with the full benefits of ad
funding.”
New standards and processes are critical factors for carriers as they seek to deliver entertainment and advertising to mobile handsets — and MMCast’s technology will rapidly become that standard.
About MMCast:
MMCast is a provider of proprietary technology platform that allows for the insertion of highly targeted video advertising during the download and buffering period. By monetizing the download period MMCast fundamentally changes the economics of delivering mobile content. MMCast’s technology is agnostic in terms of carrier, network, and handset. For more information on MMCast, please go to http://www.mmcast.net.
