Simply Interactive, an interactive advertising and design firm, announced its merger with Leverage Marketing LLC this January, forming the only agency specializing in both internet marketing strategy and interactive web design in Austin, Texas.
Leverage Marketing focuses solely on ROAS (return on advertising spending), internet marketing, and lead generation. They specialize in Pay Per Click management utilizing Google Adwords, Yahoo and MSN, landing page optimization, and SEO services.
“No other advertising agency in Austin provides the committed focus of converting “Pay Per Click” traffic into online transactions and lead generation. We specialize in internet advertising that not only brings traffic & clicks; but also focuses on converting quality traffic into results; including inbound calls, leads, and sales,” says Abel Alvarado, the company’s president. In addition to PPC management services Leverage Marketing provides organic based SEO services.
Both companies have provided results driven solutions to many nationally recognized firms including many of the fortune 500 firms such as: YMCA, Disney, Meijer, Toyota, Lexus, Genentech, Accenture, Baylor Healthcare, Pfizer, MasterCard, Travelocity, Ticketcity.com, Black and Decker, and many more.
Ben Lamm, founder of Simply Interactive.net in 2001, says that merging with Leverage Marketing allows greater opportunity for his clients to improve their online image through strategic positioning.
“Simply Interactive has been providing cutting edge interactive solutions allowing our customers to use a mix of interactivity, streaming video, and custom animations to better communicate their company’s core values to their end consumers. With Leverage Marketing as a division of Simply Interactive, we will be able to place the interactive experiences we create on the Internet in places that receive high traffic and strong relevance, resulting in more exposure and higher sales conversions for our clients.” says Mr. Lamm
Austin entrepreneur Lewis Talbert was the primary architect of the merger. He has funded many firms over his 20-year history in Austin. Talbert sees the merger as a natural progression for both firms. He was the co-founder of Leverage Marketing in 2006, and acquired a majority interest in Simply Interactive in early 2007. Talbert says that many of the established advertising agencies have been slow to adapt to ROAS based Internet Marketing Strategies, the true future of advertising.
“The Internet is the only place where you can display your business in detail to a customer at the exact time they are thinking about your product or service. By combining Leverage Marketing and Simply Interactive, we have the ability to show a company in the best light to the right people at the right time. Isn’t that what advertising is all about?”
The combined company has moved into new space at 8303 Mopac at Steck and is planning for major growth and large hiring announcement in the Austin area by the spring of this year. Visit their websites at www.simplyinteractive.net and www.leveragemarketing.net.
