Y&R Executive to Lead Rapidly Expanding Ad Creation Network
Spotzer Media Group, BV, the venture capital backed ad agency that is making TV and web video advertising fast, easy and affordable for local businesses around the world, today announced Tamar van de Paal has joined to run its rapidly expanding virtual ad creation studio (www.spotzerstudio.com.)
Since launching last year, Spotzer has enlisted more than 2,500 creative professionals from around the globe to participate in making quality ready-to-air video commercials for its online library. The studio members include freelance creative directors, copywriters, film makers and videographers, musicians, voice artists, directors, producers and production companies. Van de Paal will assume responsibility for managing the international network as well as Spotzer’s in-house creative development and content acquisition teams.
Van de Paal is an experienced and highly acclaimed agency executive with substantial brand management and digital experience in both the United States and Europe. He joined Y&R’s Wunderman group in 1997 and went on to hold a number of senior positions managing teams and business development. Most recently he served in London as business development director and member of the Wunderman’s Executive Board.
“Although our business model and sales strategies are radically different compared to traditional agencies, Spotzer is nevertheless very dependent on producing the highest quality advertising,” said Spotzer chief executive officer Andrew D. Klein. “Tamar brings world-class brand management skills as well as strong financial and people management abilities. He fits perfectly as leader of our creative initiatives.”
“In terms of talent, depth and variety, the creative professionals that have joined Spotzer Studio are truly impressive by any standard,” added van de Paal. “Our ability to create quality advertising at a remarkably low cost is already significant and will only grow stronger. I am thrilled to join the effort to bring about genuine revolution in the way advertising is designed and produced.”
About Spotzer
Spotzer makes effective video advertising fast, easy and affordable for local businesses around the world. Through its platform (www.spotzer.com,) Spotzer helps clients plan and execute highly targeted campaigns across television, Web and out-of-home TV networks. For as little as Euro 10,000, clients can run a comprehensive campaign consisting of a professionally produced ad and a customized media schedule that efficiently delivers its message to the right target audience when and where they are watching.
Contact:Edelman - Amsterdam Nina Breuning, +31 20 3010980 nina.breuning@edelman.com
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More