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    “Jingle-Holiday”

    By SHOOT StaffUpdated:No Comments1417 Views
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    A man stripped down to his skivvies sits nervously on a table in the center of a doctor’s examination room. He moves his head slightly to and fro, as if grooving to a beat.

    The doctor enters the picture, stethoscope and clipboard in hand. "What seems to be the problem?" he asks.

    "Well, I’ve got a song stuck in my head," replies the patient.

    "Right," mutters the exasperated doctor, who’s seemingly heard it all over the years.

    Placing his stethoscope on top of the patient’s head, the doctor amazingly hears an upbeat instrumental version of a Christmas-style ditty. So do we—it’s like listening to the radio. Perplexed, he jabs his stethoscope at the young man’s forehead. Again, it’s a musical "jingle all the way."

    The spot transitions to a supered message reading, "Avoid the hazards of holiday shopping."

    Next we see a shot of an Oregon Lottery "Scratch-Its" ticket. A voiceover offers a bit of Yuletide gift advice: "Give Holiday Scratch-It ten-packs. They’re available everywhere. And the tickets inside can be used as gift tags."

    The camera returns to the doctor, who is seen exiting the examination room, his emphatic "whew" matching the look of utter disbelief on his face.

    "Jingle-Holiday" was created by a team at Portland, Ore.-based ad agency Moffatt Rosenthal, consisting of creative director Rob Rosenthal, copywriter Hart Rusen, art director Michael Butterworth and producer Gina Bevilacqua.

    Andrews Jenkins directed the ad via Food Chain Films, Portland. (Jenkins recently signed a deal for national representation with Santa Monica-headquartered Stiefel+Company.) Food Chain Films’ David Cress executive-produced the job, with Rian Moore serving as producer. DP was Joe Meade.

    Kelly Morris of Mr. Jones Editorial, Portland, cut the spot. Jennifer Quinn and Jim Barrett of Portland-based DownStream served as online editor and colorist, respectively. Audio mixer was Lance Limbocker of DownStream Sound, Portland.

    Category:The Best Work You May Never See



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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