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    Computer Associate’s “Wake Up”

    By SHOOT StaffUpdated:No Comments1572 Views
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    CLIENT

    Computer Associates.

    PRODUCTION CO.

    Villains, bicoastal and Chicago.

    Phil Joanou, director; Chris Soos, DP; Robin Benson, executive producer; Jane Reardon, producer. Shot on location in New York and on stage at Raleigh Studios, Hollywood.

    AGENCY

    Young & Rubicam, New York.

    Ann Hayden, managing partner/creative; Ahmer Kalam, creative director/art director; Rachel Howald, creative director/copywriter; Ken Yagoda, managing partner/director of broadcast production/producer; Salima Mathews, assistant producer.

    EDITORIAL

    FilmCore, Santa Monica.

    Paul Norling, editor.

    POST/VISUAL EFFECTS

    Company 3, Santa Monica.

    Stefan Sonnenfeld, colorist.

    Sight Effects, Venice, Calif.

    Alan Barnett and Adrian

    Hurley, visual effects supervisors; Christine Goldby, Chris Stevens, Ricardo Torres,Danny Mudget, Scott Polen and Sean McClean, visual effects artists; Jeff Blodgett, visual effects producer.

    In-Sight Pix, Venice.

    Michael Capton, Ernie Rinard, Kim Dali, Stephen McClure, animators.

    AUDIO POST

    POP Sound, Santa Monica.

    Peter Rincon, mixer.

    MUSIC/SOUND DESIGN

    Wojahn Brothers, Santa Monica.

    Roger and Scott Wojahn, creative directors; Mark Mancina, composer; Scott Gershon and Bryan Frederickson, sound designers.

    Category:Top Spot of the Week



    Future Craft Launches Under The Aegis of EP Johnny Parker; Shop Forges Alliance With U.K.’s OB42

    Thursday, February 6, 2025

    Executive producer Johnny Parker has launched Future Craft, a content production studio which opens with a directorial roster that includes Brennan Stasiewicz, Henry Mason, We the Grimshaws, Kai Kurve, Sune Sorensen, Tim Hamilton, Jennifer Roberts, Little Village, Marcus Lundin, and Shaunoh Wilson.

    Parker had been at the helm of production company Hey Baby which after eight years in business has been reimagined as Future Craft, with an expansion into branded content including long-from, experiential and photography alongside and integrated with advertising campaigns. Central to this evolution is Future Craft’s partnership with OB42, a U.K. production shop headed by the sr. management team of Otis Bell and Clancie Brennan. Via their strategic alliance, Future Craft and OB42 will share talent resources and develop projects for both the U.S. and Europe.

    Parker said, “Future Craft was built on creating a home for some of the most talented creatives in the industry. Forthcoming global partnerships will redefine the lines between commercial and entertainment storytelling. I can’t wait to usher Future Craft into the here and now.”

    OB42’s managing director Brennan said, “Johnny’s reputation in the industry came highly recommended to Otis and I, and we are thrilled to share the same vision. Future Craft’s roster complements our strategy for pursuing more narrative led advertising while leaning into more emotional and human campaigns that resonate with a wider audience. We have already collaborated on numerous productions and look forward to many more.”

    Future Craft’s strategic alliance with OB42 and its parent company 42 fosters cross-pollination between advertising and branded entertainment, with a widened talent pool for... Read More

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