CLIENT
Xcel Energy.
PRODUCTION CO.
Velocity Afrika, Johannesburg.
Lizelle Mes, director; Peter Tischauser, DP; Barry Munchick, executive producer; Linda Eedes, producer. Shot on location in Dallas.
AGENCY
McClain Finlon Advertising, Denver.
Tom Leydon, creative director; Matthew Lockett, art director; Anne McComber, copywriter; Kathryn Colbert, executive producer/producer.
EDITORIAL
Superior Assembly Editing Company, Santa Monica.
Jim Haygood, editor; Jeff Grippe, assistant editor; Renee Hutchison, producer.
POST/VISUAL EFFECTS
The Finish Line, Santa Monica.
Pete Mayor, online editor/visual effects artist.
Company 3, Santa Monica.
Mike Pethel, colorist.
Gadget School, Venice, Calif.
Saam Gabbay, graphic designer.
Moving Pixels, Venice.
Tony Smoller, 3-D/CGI artist.
AUDIO POST
RavensWork, Venice.
Robert Feist, mixer.
MUSIC/SOUND DESIGN
Admusic, Santa Monica.
John Adair, composer/sound designer; Korbin Kraus, creative director/sound designer.
THE SPOTS
Four :30s spotlight the services of Xcel Energy, formerly known as NSP. "Introduction," a branding spot, contains several vignettes in which an article (i.e., lollipop, cherry pie, flower arrangement) is fashioned in the style of the company’s red and white logo. "Courtesy," "Trust" and "Word" feature scenarios of a "Lost Art" to highlight the company’s tag line: "We’re your new energy company." Holding a door illustrates "The Lost Art of Courtesy"; a young boy makes good on his promise to mow a lawn for "The Lost Art of Keeping Your Word"; and an older woman deals with a mechanic, highlighting "The Lost Art of Trust."
"Introduction" broke in November, while "Courtesy," "Trust" and "Word" began airing in January.
