Mixed Signals Technologies (MST), a Culver City-headquartered interactive TV (iTV) technologies, services and content development firm, has appointed Caroline Beck as its CEO/president. She replaces MST co-founder and president/ CEO Alex Thompson, who will remain an active member of the company’s board of directors. Rick Kimball continues as MST chairman.
Beck most recently served as COO at Culver City-based Intertainer, an entertainment-on-demand broadband network. While there, she oversaw day-to-day operations and helped to grow the company from its start-up phase to commercial deployment. Prior to joining Intertainer, Beck served as executive VP/ COO at Sony Picture Entertainment’s Game Show Network.
MST made its initial iTV splash in the game show arena. The firm produced two full seasons of Jeopardy! Interactive and Wheel of Fortune Interactive, enabling viewers with interactive-capable set-top boxes (e.g., WebTV, AOLTV, Liberate, Microsoft TV) to play along with on-screen contestants.
Currently responsible for more than 20 hours of interactive programming each week, MST has a roster of interactive partners and/or clients that includes Sony Pictures Digital Entertainment, USA Networks, E!, HBO, The Weather Channel, Microsoft/WebTV, Liberate Technologies, Rainbow Media, The Walt Disney Company, Viacom, Oxygen Media, EchoStar, Microsoft Japan, the Game Show Network and Turner Networks.
Beck credited the MST team and its founders, including Thompson, with building "the company from an interactive technology developer into one of the world’s leading providers of end-to-end iTV services and technology." Beck added that she looks forward "to enhancing the services we offer to our clients and continuing our expansion into new and developing markets."
MST’s name comes from its goal of "mixing" the power of the Internet with traditional broadcast television. The company was founded in 1997.
