"Driving To The Top" looks at Hugh Broder, the director of broadcast production at PentaMark Worldwide, Troy Mich. The newly formed ad shop works exclusively on the estimated $2 billion DaimlerChrysler account. Broder discusses what it’s like to oversee production for such a large account.
An agency production department is the backbone of any shop that does broadcast work. So, what happens if an agency doesn’t have staff producers, or if they are all wrapped up on other jobs? You can call on The Production Department, a New York-based company that provides agency production services. "At Your Service" examines this new entry into the production field.
"Steve’s Humble Gift" presents a conversation with VP/senior producer Steve Humble of The Martin Agency, Richmond, Va. Humble talks about how the creative is one of the most important parts of a spot, and how to preserve it, no matter the budget.