SHORT CUTS
Janimation, Dallas, created and produced a "pinball concept" for Payless’s 50 percent off sale, via Barkley Evergreen & Partners, Kansas City, Mo. "Pinball" begins with a ball being thrust through a chute and onto a playing field where it encounters shoe advertisements, 3-D shoe flippers and a host of other lights and bumpers. The commercial finishes with the flipper knocking the ball into the "o" of the Payless Shoesource logo. For Janimation, Pete Herzog was design director, Greg Punchatz and John McInnis were 3-D artists, Steve Gaconnier was visual effects supervisor, Jennifer Hudgens was production designer, and Marc Kleinmann was editor.
Coral Gables, Fla.-headquartered FireWorks Motion Media worked Fresca’s "Autos" and "Bandas," out of Lowe Lintas & Partners, Mexico City. The commercials center on a dancing Fresca truck and bottles of the beverages zipping around and arriving at a party. To create the texture and movement of the animated bottles and truck, FireWorks senior effects artist Leopoldo Lovera applied photorealistic techniques and Matchmover software for 3-D tracking. Motion graphics designer David Castaneda designed the animation, with Wally Rodriguez, director of visual effects, utilizing the Flame.
Attik, New York, designed, directed and produced a package for ESPN2’s Tuesday and Friday Night Fights. The campaign included a :30 and a :15, with four :15s cutdowns. "30 Seconds in the Corner" and "10 Second Count Out" began airing nationally on February 9. Attik credits include creative director Aporva Baxi, design director/director Paul Driver, senior designer John O’Callaghan, DP Jamie Rosenberg, executive producer Sari Rosen, senior producer David Loyal Herbruck, and producer Danielle Amaral.
MUSIC NOTES
WAX Music & Sound Design upgraded its New York facility with the addition of ServerSound, a digital system that features a sound effects and music database server and hard disk audio library. The system also consists of Pro/Spotter software which enables scripting and spotting, and a Pro/Master program for digital asset management, among other features.
POP Sound, Santa Monica, mixed four spots for Sierra Mist and BBDO New York. Directed by Samuel Bayer of bicoastal HSI Productions, "Pull," "Glacier," "Boxers" and "Esther" illustrate what a refreshing sip of Sierra Mist is like. POP’s Loren Silber was the mixer on the ads.
Hollywood-based Musikvergnuegen provided original music to HBO for a series of eight promos for two original films, Dancing in September and Boycott. The promos for Dancing in September features clips from the movie with musical beds mixing jazz and rhythm and blues influences. In Boycott, Musikvergnuegen created orchestral tracks by mixing blues-flavored music with hip hop and sound design. Composers Walter Werzowa, Bernhard Locker and John Luker contributed to the campaigns.
