Great work was celebrated, but the 2001 International ANDY awards—held earlier this week (4/24)—honored few unanticipated winners Most of the television ANDYs went to commercials or campaigns that had taken prizes at other awards shows during the past year. Honorees included familiar, much-lauded work for clients such as Volkswagen of America, via Arnold Worldwide, Boston, and Budweiser out of DDB Chicago.
The best-of-show award, the GRANDY—which carries a $50,000 prize and can be in any medium—went to Budweiser’s "Whassup True," "Whassup Pizza Guy" and Whassup Wasabi," via DDB Chicago. This came as no surprise, as the spots, helmed by Charles Stone III of C&C/ Storm Films (now Storm), Brooklyn, N.Y, have swept most of the awards ceremonies over the past year. For example, the campaign took the Grand Prix at the Cannes International Advertising Festival (SHOOT, 7/14/00, p. 1), as well as the Grand Prize at the London International Advertising Awards (SHOOT, 11/17/ 00, p. 1).
At the ANDY ceremony held in the Hammerstein Ballroom at Manhattan Center, judges awarded just 22 (down from 36 last year) ANDYs and 38 distinctions out of 9,700 submissions, confirming ANDYs’ self-avowed reputation as the "world’s toughest show." Television commercials made up the majority of the honorees, with 12 ANDYs and 17 distinctions. San Francisco agency Goodby, Silverstein & Partners (GS&P) took home three ANDYs for its television work: Hewlett Packard’s "New York Moments," directed by Anthony Hoffman of bicoastal/international @radical.media; SBC’s "Prison," helmed by Noam Murro, then of Santa Monica-based Stiefel+ Company (now of his own Biscuit filmworks, Hollywood); and
E*Trade’s "ER," "Monkey" and "Basketball," directed by Bryan Buckley of bicoastal/international hungry man.
Cliff Freeman and Partners, New York, won two ANDYs for its FOX Sports campaigns. The packages consisted of "Utah," "San Antonio" and "LA," directed by the bicoastal/international Propaganda directing team of (Tom) Kuntz & (Mike) Maguire; and "India," "China" and "Turkey," helmed by directing collective Traktor of bicoastal/international Partizan. Perennial winner Arnold Worldwide (formerly Arnold Communications), Boston, again nabbed an ANDY for its Volkswagen of America work; this year’s honoree was "Milky Way," directed by Dayton/Faris (Jonathan and Valerie, respectively) of bicoastal Bob Industries. "Milky Way" was a 2000 AICP Show honoree for advertising excellence/single commercial. The Alliance (a.k.a. Arnold and Crispin Porter+ Bogusky, Miami) also got a nod, for the American Legacy Foundation’s PSA "Body Bags," directed by Christian Hoagland of Redtree Productions, Boston and New York.
The ANDY panel comprised 14 judges; honorary chairmen were Jeff Goodby and Rich Silverstein of GS&P.
See the list of television winners on p. 8.
