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    The Finish Line Sings With Hill For Alltel Corp.

    By SHOOT StaffUpdated:No Comments1622 Views
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    CLIENT

    Alltel Corporation.

    PRODUCTION CO.

    Reactor Films, Santa Monica.

    Steve Chase, director; John Schwartzman, DP; Gabrielle Yuro, executive producer; Danielle Lovett, producer. Shot on location in Los Angeles.

    AGENCY

    The Martin Agency,

    Richmond, Va.

    Kerry Feuerman, creative director; John Noble, executive producer; Jenny Kennedy, producer; Noel Ritter, art director; Andria Kushan, copywriter.

    EDITORIAL

    FilmCore, Santa Monica.

    Paul Norling, editor; Tiffany Burchard, assistant editor; Therese Hunsberger, producer.

    POST/VISUAL EFFECTS

    The Finish Line, Santa Monica.

    Paul Song, online editor/lead visual effects artist.

    Company 3, Santa Monica.

    Mike Pethel, colorist.

    Razorfish, Venice, Calif.

    Justin Leibow and Jake Banks, graphic designers; Chris Mantzaris, producer.

    AUDIO POST

    POP Sound, Santa Monica.

    Loren Silber, mixer.

    MUSIC

    Trivers/Myers Music, Manhattan Beach, Calif.

    John Trivers and Elizabeth Myers, composers/arrangers.

    SOUND DESIGN

    FilmCore.

    Tiffany Burchard and Curt O’Brien, sound designers, "Bathtub" and "I Know You."

    HUM Music+Sound Design, Santa Monica.

    Marc Levisohn, sound designer, "Stadium."

    THE SPOTS

    Three :30s star country singer Faith Hill to spotlight Alltel’s cellular phone service. In "Stadium," Hill sings "Amazing Grace" during a sound check at an outdoor stadium, as an awestruck worker holds up his Alltel cell phone so a friend can listen. "I Know You" shows pedestrians recognizing Hill as she walks down a crowded street. But when she runs into an old friend from high school, the woman is hard-pressed to remember the singer. In "Bathtub," Hill gets her toe stuck in the faucet while she takes a bubble bath. The commercials end with the company’s tag line, "The power to simplify."

    "I Know You" and "Bathtub" broke in late March; "Stadium" began airing in late April.

    Category:ScreenWork



    Ben Edwards and Guy Hobbs Set To Return To FCB London As Exec Creative Directors

    Thursday, November 28, 2024

    Multi-award-winning senior creatives Ben Edwards and Guy Hobbs are rejoining FCB London as executive creative directors. They will assume their appointments in February 2025. The duo will report into chief creative officer Owen Lee, and partner closely with ECD Kyle Harman-Turner. Edwards and Hobbs will work across the entire portfolio of the agency’s client roster including Skoda, Andrex, Intuit Quickbooks, and new client, global confectionery brand Perfetti Van Melle for which FCB London has just been awarded lead agency for creative and strategic responsibilities for a portfolio of its gum brands. The appointment of Edwards and Hobbs follows a remarkable year for FCB London which has secured a raft of new business wins not only for Perfetti Van Melle but also Kellanova’s advantage brands including Pringles--as well as launching a number of celebrated campaigns including “Get Comfortable” for Kimberly-Clark’s Andrex. The creative duo join from Wonderhood Studios where they have been ECDs for nearly three years working with Three, Coral, and premium car brand Ineos Grenadier, among others. Prior to this they had a three-year stint at BBH firstly as sr. creatives, then associate creative directors, working across brands such as Tesco, Samsung, and Barclays. Edwards and Hobbs first teamed up eight years ago while at FCB London. During their time, they produced an array of award-winning work, including the acclaimed “This Girl Can” campaign for Sport England and “Pay it Forward” for The Big Issue, which won a host of awards including a Grand Prix at Eurobest; Gold, Silver, and Bronze Awards at Cannes Lions; and a Gold Pencil at The One Show. FCB London CCO Lee said, “Everybody loves a boomerang. We’ve been wanting to tempt Ben... Read More

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