CLIENT
Unisys.
PRODUCTION CO.
Orbit Productions, Hollywood.
Robert Black, director; Peter McKay, DP; Lynne Pateman, executive producer; Katie Kilburg and Katie Smith, line producers. Shot on location in Auckland, New Zealand.
AGENCY
Grey Worldwide, New York.
Dave Tutin, VP/executive creative director; Alan Braunstein, VP/creative director and copywriter, "Fashion Show" and "High Noon"; Bruce Arendash, VP/creative director/art director; Paul Cammarota, VP/executive producer; Jeff Wine, copywriter; Jeff Shattuck, copywriter, "Day of the Dumpsters."
EDITORIAL
The Well, New York.
Gary Hernandez, editor; Cass O’Meara, assistant editor; Bea King, executive producer.
POST
Moving Images, New York.
Dino Regas, colorist, "High Noon."
Nice Shoes, New York.
Russ Bigsby, Henry artist, "High Noon"; Scott Burch, colorist, "Day of the Dumpsters."
Post Perfect, New York.
Victor Mulholland, colorist, "Fashion Show."(Mulholland recently joined R!OT Manhattan, New York.)
VISUAL EFFECTS
Ring of Fire Advanced Media, West Hollywood.
Jerry Spivak, creative director; John Myers, executive producer; Casey Conroy, senior postproduction producer; Kim Evans and Zenta Kronitis, postproduction producers; Kevin Prendiville and Danny Yoon, Inferno artists; Paul Geiger and John Ciampa, Henry artists; Todd DuFour, graphics designer; John Jenkins, David Summers and Jason Lee, CGI animators; Gary Mortenson and Steve Edwards, rotoscope artists, "Day of the Dumpsters" and "Fashion Show."
AUDIO POST
Penny Lane Studios, New York.
Bobby Sorrentino, mixer, "High Noon."
Sound Lounge, New York.
Peter Holcomb, mixer, "Day of the Dumpsters" and "Fashion Show."
MUSIC
Snyder Music, New York.
Craig Snyder, composer.
SOUND DESIGN
Snyder Music.
Craig Snyder, sound designer.
The Well.
Gary Hernandez, sound designer.
THE SPOTS
Three :30s center on the theme of Unisys being a unifying force in e-business. "High Noon" features a Western showdown in an office between a chief financial officer and a chief information officer. Eventually the two are united by Unisys. "Day of the Dumpsters" depicts a chief executive officer being confronted by an armada of dumpsters that were sent by consultants who were advising him to start over and become an e-business. The CEO turns the tables on the consultants, as Unisys allows him to build on his current business. "Fashion Show" features models on a runway, outfitted with flat-screen displays and clothes that project e-mail. Down the runway comes an awkwardly dressed CEO who is having a difficult time fitting in with his cohorts, illustrating that Unisys can design a wireless solution that suits everyone’s business. The ads all end with the tag line, "Unisys. We have a head for e-business."
"High Noon" began airing March 31; "Day of the Dumpsters" on April 29; and "Fashion Show" hit the airwaves on May 13.
