The AICP’s study of a dozen major ad agency production contracts will be distributed to member companies over the next couple of weeks. The national AICP board got its first look at the full report during its meeting last Sunday (6/10) in New York, and unanimously approved continuing the research to encompass other agency contracts. Stay tuned….Director Allen Coulter—of Sex and the City and The Sopranos fame—has officially joined bicoastal/international hungry man, through which he is slated to helm four more Budweiser "Whassup" spots this month…. Director/cinematographer Lionel Coleman has come aboard Pandemonium, the San Francisco-based production house headed by founder/president Stelio Kitrilakis….Pfeifer Van Dusen, New York, has signed director Jacob Williams….Executive producer Fred Porter has launched Tombo, a Hollywood-based company which will develop and produce both longform and spot projects. The new venture opens with a directorial roster that includes J. Brown, Matt Murphy, Carlo Sigon and Kimble Rendall. Company president Porter heads a management team that consists of head of production Robert Nackman; Su Armstrong, who heads Tombo’s feature division; animation producer Brian Rosen; and music supervisor Alex Patsavas….Jason Mayo has been named executive producer of creative design, animation and production studio Click 3X, New York. He comes over from arc light editorial, New York, where he was exec. producer….Executive producer Chuck Carey and creative directors Mark Bohman and Dan Pappalardo—who first collaborated at now defunct entertainment marketing/design house Pittard Sullivan—have launched their own Hollywood-based ID/motion design/ graphics/live-action shop, Troika Design Group….Noted director and ad agency creative Tony Cruz passed away on June 2 in Los Angeles due to respiratory complications. He was 44. For the past several years, Cruz had been directing spots through West Hollywood-headquartered Dark Light Pictures. Prior to that, he was a founding partner and chief creative officer of Los Angeles-based Hispanic ad agency cruz/kravetz: IDEAS. Cruz earlier served as VP/creative director of the Hispanic division at J. Walter Thompson, Los Angeles…
AI-Assisted Works Can Get Copyright With Enough Human Creativity, According To U.S. Copyright Office
Artists can copyright works they made with the help of artificial intelligence, according to a new report by the U.S. Copyright Office that could further clear the way for the use of AI tools in Hollywood, the music industry and other creative fields.
The nation's copyright office, which sits in the Library of Congress and is not part of the executive branch, receives about half a million copyright applications per year covering millions of individual works. It has increasingly been asked to register works that are AI-generated.
And while many of those decisions are made on a case-by-case basis, the report issued Wednesday clarifies the office's approach as one based on what the top U.S. copyright official describes as the "centrality of human creativity" in authoring a work that warrants copyright protections.
"Where that creativity is expressed through the use of AI systems, it continues to enjoy protection," said a statement from Register of Copyrights Shira Perlmutter, who directs the office.
An AI-assisted work could be copyrightable if an artist's handiwork is perceptible. A human adapting an AI-generated output with "creative arrangements or modifications" could also make it fall under copyright protections.
The report follows a review that began in 2023 and fielded opinions from thousands of people that ranged from AI developers, to actors and country singers.
It shows the copyright office will continue to reject copyright claims for fully machine-generated content. A person simply prompting a chatbot or AI image generator to produce a work doesn't give that person the ability to copyright that work, according to the report. "Extending protection to material whose expressive elements are determined by a machine ...... Read More