CLIENT
Anheuser-Busch/Michelob Light.
PRODUCTION CO.
Area 51 Films, Santa Monica.
John Adams, director; Simon Mestel, DP; Mark Thomas, executive producer; James Burnett, producer; John Gomez, production manager. Shot on location in Los Angeles.
AGENCY
Leapnet, Chicago.
Tom Sharbaugh, senior VP/Planet Leap; Dave Metcalf and Mark Bruker, associate creative directors/copywriters; David Hernandez, executive creative director; Vince Cook, associate creative director/art director; Jeff Drooger, senior producer.
EDITORIAL
Swell Inc., Chicago.
Jill Bzibziak, editor; Drew Hettinger, assistant editor.
POST
Swell Inc.
Frank Carioti, online editor; Tom Rovak, colorist.
VISUAL EFFECTS
R!OT, Santa Monica.
Michelle Moen, matte artist; Sandra Germaine, 3-D animator.
AUDIO POST
Swell Inc.
Jim Hoffman, Steve Wilke and Bill Kovak, mixers/engineers.
MUSIC
Steve Ford Music, Chicago.
David Blamires, composer/arranger, "Architect"; Alejandro Valencia, composer/arranger, "Parent’s House."
THE SPOTS
"Parent’s House" (:30) centers on a man’s trip to meet his fiancée’s parents. Although the father insists the couple sleep in separate rooms, the boyfriend sneaks out of bed, retrieves two bottles of Michelob Light from the kitchen, then creeps to his girlfriend’s room. Unfortunately he enters the wrong room and finds himself cuddling up to Dad, whom he offers a beer. In "Architect" (:30), a man picks up the wrong black portfolio at an airport luggage station and heads to his appointment. He makes his pitch—with what turns out to be a photo of a Michelob Light bottle—to a grim CEO and his dour minions. Suddenly the CEO begins applauding, and his subordinates do the same. The end frame shows a building being raised in the shape of the curvaceous product.
Spots broke in May.
