BBDO New York’s latest Mountain Dew spot, "Duo," continues to maintain the image of the soft drink as being up-to-the-minute and on the cutting edge of pop culture. Ironically, the ad does so by drawing inspiration from a film genre that’s been around since the 1960s, but was only introduced to the Western world last year. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.
CLIENT
Pepsi-Cola Company/
Mountain Dew.
PRODUCTION CO.
@radical.media, Bicoastal/International.
Tarsem, director; Tommy Lau, DP; Frank Scherma, executive producer; Tommy Turtle, producer; Ged Clarke, production designer. Shot on location in Beijing, China.
AGENCY
BBDO New York.
Ted Sann, chairman/chief creative officer; Bill Bruce, executive creative director/copywriter; Doris Cassar, art director; Hyatt Choate and Amy Schachner, producers; Loren Parkins, music producer.
EDITORIAL
Spot Welders, Venice, Calif.
Robert Duffy, editor.
POST
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist.
VISUAL EFFECTS
Method, Santa Monica.
Alex Frisch, visual effects shoot supervisor; Cedric Nicolas, visual effects supervisor/lead artist/online editor; Chris Staves, Andrew Eksner and Russell Fell, visual effects artists; Nina Yoon, Joe Morrison and Ryan Yoshimoto, apprentice artists; Neysa Horsburgh, visual effects executive producer; Sue Troyan, visual effects producer.
AUDIO POST
POP Sound, Santa Monica.
Loren Silber, mixer.
MUSIC
Groove Addicts, Los Angeles.
Stewart Copeland, composer; Dain Blair, executive creative director/producer.
SOUND DESIGN
Noises Digital, Berkeley, Calif.
Kim B. Christensen, sound designer.
