Bicoastal Celsius Films has hired Wendy Kalison as its sales rep in New York. She will be working with Celsius head of sales Jack Fahey in repping the production house on the East Coast. Celsius has also added San Francisco-based Courtney Smith for West Coast sales….Bicoastal HKM Productions and The Directors Bureau have signed Chicago-headquartered Kristina Kovacevic to handle Midwest sales….San Francisco-based production house Pandemonium has secured new representation on the East Coast and in the Midwest. The latter market is being handled by Liz Laine of Liz Laine Reps, Chicago. And Carolyn Hill and Michelle Stuart of New York Office have been hired to cover the East Coast….Ellen Knable of Ellen Knable & Associates, Santa Monica, has been signed to rep Area 51 Films, Santa Monica, on the West Coast and in Texas….Jeremy D. Berman has been added as New York rep for Yessian Music, Farmington Hills, Mich., and New York….Donald R. Stogo Associates, New York, has signed an exclusive agreement with Saraceno Productions, Sydney, Australia, to represent director Antonio Saraceno in the U.S….Santa Monica-based broadcast design firm Fuel has signed Chicago rep Hillary Herbst to cover the Midwest….Darr Hawthorne of Sherman Oaks, Calif.-based Burning Motor Home is no longer handling the West Coast for New York-headquartered Highway 61….The Skouras Agency, Santa Monica, has signed DP Derek McKane for exclusive representation….Barbara Lamon has been named VP of sales for DJM Post Production, New York. She will be repping the facility nationally…. Seattle-headquartered Getty Images has named James A. Bonaventura senior VP of sales….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XRโs offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role heโs held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossanoโs expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the companyโs creative talent network. Rossanoโs career includes serving as an exec producer at Hungry Man for about 11 years, right from that companyโs inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More