CLIENT
Toshiba Business Solutions.
PRODUCTION CO.
Harvest, Santa Monica.
Baker Smith, director; John Stanier, DP; Bonnie Goldfarb, executive producer; Scott Howard, line producer. Shot on location in Camarillo, Calif.
AGENCY
DGWB Advertising, Irvine, Calif.
Enzo Cesario, creative director; Dave Hermanas, art director; Ming Lai and Elliott Allen, copywriters; Carolyn Casey, producer.
EDITORIAL
Nomad Editing Company,
Santa Monica.
Tom Muldoon, editor.
POST
The Finish Line, Santa Monica.
James Bygrave, online editor.
Bobine Video, Santa Monica.
Jais Thierry Lamaire, colorist.
AUDIO POST
Eleven, Santa Monica.
Jeff Payne, mixer.
SOUND DESIGN
Nomad Editing Company.
Francois Blaignon, sound designer.
THE SPOTS
Three :30s—"Box," "Observation" and "Asylum"—show a man in an mental institution acting out copier functions. Each time a nurse states over a loud speaker: "Spending too much time in front of the copier didn’t we, Mr. Dunlap." The spots end with the tag line, "Make copies from your computer instead. Remote copying. Don’t copy. Lead."
Spots broke in June.