The management team at bicoastal/international Chelsea Pictures—president Steve Wax, managing director Allison Amon and executive producer Lisa Mehling—has reached an agreement to acquire what’s described as a "significant" ownership stake in the company from publicly held, Minneapolis-headquartered iNTELEFILM Corp. The deal takes Chelsea Pictures off of the sales block; earlier this year, iNTELEFILM had announced that it was considering selling its commercial production house subsidiaries, including Chelsea Pictures (SHOOT, 5/4, p. 1)….San Francisco-headquartered interactive firm Red Sky has filed for Chapter 11 bankruptcy and plans to reorganize. According to a Red Sky spokesperson, Seneca Investments LLC, an e-services holding company, will purchase Red Sky’s assets pending approval by a U.S. Bankruptcy Court judge in New York. Seneca is a joint venture between Omnicom Group and Pegasus Partners II, an investment company based in Greenwich, Conn. The Red Sky spokesperson said that the company’s entertainment division—which was formed last fall after Red Sky acquired animation/effects/live-action studio Olive Jar, Boston and Burbank, and multimedia outfit White Noise, Los Angeles—would continue to operate….New York-headquartered Shooting Gallery is likely to file for bankruptcy protection, according to its parent company, Toronto-headquartered itemus, which is potentially liable for $10 million in Shooting Gallery debt. Virtually all of Shooting Gallery’s staffers were laid off at the end of June, some two months after itemus finalized its deal to acquire Shooting Gallery. Among the casualties was Shooting Gallery’s commercial and music video arm, Shooting Gallery Productions (SGP), which closed on June 26, despite having been a profitable operation (SHOOT, 7/6, p. 1)….Jeanine Pepler has joined bicoastal First Look Media as executive producer of the company’s commercial and Internet divisions: First Look Artists and First Look Internet, respectively. She replaces Linda Ross, who left First Look to pursue another opportunity….Director David Wagreich has joined Santa Monica-based Omaha Pictures. He was formerly represented by bicoastal/international @radical.media….The Directors Network, headquartered in Studio City, Calif., has signed directors Ron Ames and Allen Weiss to work in that freelance-director venue created by company founder/directors’ agent Steve Lewis. Ames and Weiss come over, respectively, from now defunct Crash Films and SGP….Writer/director/actor Alan Cumming has signed with bicoastal Zooma Zooma for spot representation. Cumming most recently co-produced, co-wrote and co-directed the feature The Anniversary Party with Jennifer Jason Leigh….Los Angeles-headquartered A Band Apart has signed director Simon Brand and entered into an alliance with his Miami-based production house, Kree8….Director/cameraman Serge Roman has joined Metro Pictures, Marina del Rey, Calif., for exclusive spot representation in the U.S….Chicago-based commercial music/sound design house Catfish Music has signed composer/musician Alex Kemp as a staff composer….In other Chicago news, post boutique Spots BME has added editor Mike Buhrow….Freelance agency producer Jane Jacobsen will become head of broadcast at Sedgwick Rd. (formerly McCann-Erickson), Seattle, effective Oct. 1….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XRโs offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role heโs held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossanoโs expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the companyโs creative talent network. Rossanoโs career includes serving as an exec producer at Hungry Man for about 11 years, right from that companyโs inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More