Ka-Chew!—the recently launched, Hollywood-headquartered live-action commercial division of animation studio Klasky Csupo—has lined up its national sales force. It consists of independent reps Darr Hawthorne of Sherman Oaks, Calif.-based Burning Motor Home on the West Coast; Chicago’s Mike McGlynn in the Midwest; and Perry Schaffer of Schaffer & Co., New York, on the East Coast….Meanwhile, Schaffer & Co. has entered into an alliance with Atlanta-based Jay Braddock for representation of the Schaffer & Co. roster in the Southeast. Braddock, who is based in Click 3X’s Atlanta office, will continue to represent that visual effects/post facility in the Southeast, as well. Schaffer & Co.’s roster includes Ka-Chew!; the West Hollywood-based Dark Light Pictures; Picture Park, Santa Monica and Boston; and New York-headquartered Maysles Films, TAG Pictures and Dogtag Films….Director/cameraman Gregory Marquette and DP Ben Kufrin have come aboard Sherman Oaks, Calif.-based Ambitious Entertainment for representation….Production designer Chris Goodmanson has signed with The Geller Agency, Los Angeles, for exclusive representation in spots, music videos, features and TV….DP Dan Landin and production designers Jesse Benson and Steve Saklad have signed with bicoastal ICM for representation….DP Roberto Schaefer is again available for spots and music videos via Innovative Artists, Santa Monica, after wrapping Monsters Ball, starring Billie Bob Thornton and Halle Berry….Two costume designers represented for spots and music clips by United Talent Agency (UTA), Beverly Hills, are now available after wrapping feature projects: Jeffrey Kurland has completed work on Oceans 11, while Michael Kaplan has wrapped both The Panic Room and 24 Hours….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XRโs offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role heโs held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossanoโs expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the companyโs creative talent network. Rossanoโs career includes serving as an exec producer at Hungry Man for about 11 years, right from that companyโs inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More