Robert Walston, president of Liberty Livewire Corp., Santa Monica-headquartered parent company to a host of post/effects facilities worldwide, has added the title of CEO. He had been serving as acting CEO since April, following the departure of David Beddow. Liberty Livewire’s primary hubs of operation are Los Angeles, New York and London. Before joining Liberty Livewire in June 2000 as president and COO, Walston was chairman/CEO of Four Media Co., which is part of the Liberty family of companies….Redtree Productions, based in New York and Boston, has signed feature filmmaker Brad Anderson and director Mat Kaufman for spot representation…Bicoastal HSI Productions has renewed its strategic alliance with Hollywood-based Bitmax for another year. Per the deal, Bitmax remains the exclusive provider of all digital convergence and distribution for HSI, encompassing such services as putting directors’ work on DVDs and streaming helmers’ reels over the Internet. Bitmax maintains BAM! (Bitmax Asset Manager), an online ordering service that via the Internet connects clients to their digitally archived video files (SHOOT, 4/20, p. 7). This enables clients to order customized reels via the Web. Over the past six months, Bitmax has produced more than 40 DVD runs between 100 and 300 discs each for HSI and its affiliated bicoastal shops, Mars Media and Venus Entertainment….Electra Lang has been named executive producer of Pictures In A Row, the Los Angeles shop featuring director Peter Lang….Sound designer/engineer Eric Pilhofer has joined VoiceWorks Recording Studios, Minneapolis. He was formerly with Minneapolis-based Hi-Wire….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XRโs offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role heโs held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossanoโs expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the companyโs creative talent network. Rossanoโs career includes serving as an exec producer at Hungry Man for about 11 years, right from that companyโs inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More