CLIENT
PepsiCo./Aquafina.
PRODUCTION CO.
HSI Productions, Bicoastal.
Irv Blitz, director/DP; Elizabeth Spinzia, executive producer/producer. Shot at CECO Studios, New York.
AGENCY
FCB Chicago.
Mary Beth Reed, creative director/copywriter; Kurt Fries, group creative director/art director; Tom Cronin, senior producer.
EDITORIAL
Avenue Chicago.
Gail Gilbert, editor; George Friedman, assistant editor; Mary Caddy Riegert, executive producer.
POST
Avenue.
Kelly Armstrong, colorist; Tom Dernulc, online editor.
VISUAL EFFECTS
Somersault, Chicago.
Paul Rosckes, visual effects artist; Robert Bial, visual effects/graphic design.
AUDIO POST
Avenue.
Paul Rodgers, mixer.
MUSIC
Steve Ford Music, Chicago.
Steve Ford, composer/arranger; Steve Mullen and David Blamires, composers.
THE SPOTS
Five :30s—"Yoo-Hoo," "Party," "Back Label," "Summer Heat" and "Promises"—showcase various ways that Aquafina water "promises you nothing." Lisa Kudrow provides the whimsical voiceover.
Spots broke July 2.