Helen O’Brien of O’Brien Company, Chicago, is the new Midwest sales rep for Industrial Light+Magic Commercial Productions (ILMCP), Los Angeles and San Rafael, Calif. The ILMCP directorial roster includes Robert Caruso, Milan Erceg, Bob Grigg, Wade Howie, Joe Johnston, Matthew Robbins, Rick Schulze, Bill Timmer and Bill Werts.…Brent Novick of indie rep firm Novick & Associates, San Rafael, is now handling the West Coast and Texas for Independent Media, the Santa Monica-headquartered shop headed by executive producer Susanne Preissler.…Mark Andrews and Katrina Freese of Los Angeles-based Where’s The Boards? have taken on West Coast and Texas representation for Venice, Calif.-based Backyard Productions.…Bicoastal and Austin, Texas-based Conspiracy has signed rep Susan Prickett of Susan Prickett & Company, Chicago, to cover the Midwest.…DP Mike Maley has signed with The Martins Agency, Santa Monica, and is now shooting The Process, a film being directed by Richard Greenberg. Maley has shot spots for such clients as Chevron, Celebrity Cruise Lines, Buick and GMC.…Lyons•Sheldon•Prosnit Agency, Los Angeles, has signed DP Michael Ozier for exclusive representation.…
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More