CLIENT
Rexall Sundown/Osteo Bi-Flex.
PRODUCTION CO.
Gorgeous Enterprises, London.
Chris Palmer, director; Steven Blackman, DP; Lisa Poynton, executive producer/ producer. Shot on location in Los Angeles.
Anonymous Content, Bicoastal.
Shelly Townsend, executive producer.
AGENCY
Crispin Porter+Bogusky, Miami.
Alex Bogusky, creative director; Paul Stechschulte, art director; Ari Merkin, copywriter; Rupert Samuel, producer.
EDITORIAL
Final Cut, New York.
Kirk Baxter, editor.
POST
The ANX, New York.
Judd Parsons, online editor.
Moving Images, New York.
Tim Masick, colorist.
AUDIO POST
Sound Lounge, New York.
Tom Jucarone, mixer.
SOUND DESIGN
Amber Music, New York.
Bill Chesley, sound designer.
THE SPOT
In the :30 "Car," an older gentleman is shown driving a rundown automobile, which appears to creak noisily when he steps on the brake or rolls up a window. When he arrives at his destination, it is revealed that the man’s joints are actually creating the noise—a condition that can be avoided by using Osteo Bi-Flex, which rebuilds cartilage.
Spot broke in April.