CLIENT
Cingular Wireless.
PRODUCTION CO.
Moxie Pictures, Los Angeles.
Pam Thomas, director; Peter Donahue, DP; Gary Rose, executive producer; Elena Kakouolis, producer. Shot on location in Long Beach, Calif.
AGENCY
BBDO South, Atlanta.
Danica Walker, creative director/producer; Bill Pauls and Rich Wakefield, art directors/copywriters.
EDITORIAL
FilmCore San Francisco.
Doug Walker, editor; Brian Lagerhausen, assistant editor; Peter Jarit, producer.
POST/VISUAL EFFECTS
The Finish Line, Santa Monica.
James Bygrave, online editor/lead visual effects artist.
Company 3, Santa Monica.
Billy Gabor, colorist.
Brand New School, Santa Monica.
Jonathan Notaro and Sean Dougherty, designers; Jared Libitsky, producer.
AUDIO POST
POP Sound, Santa Monica.
Peter Rincon and Mitch Dorf, mixers.
MUSIC
Admusic, Santa Monica.
Steve Hampton, composer; Korbin Kraus, creative director.
SOUND DESIGN
FilmCore.
Doug Walker and Brian Lagerhausen, sound designers.
THE SPOTS
Three spots (:60s/:30s) show Cingular’s support of the Special Olympics. "Joseph and Scooter" follows a boy wearing a track uniform with a Special Olympics racing number as he walks around telling everyone, "This is my back." Eventually he explains that his back is all anyone will see of him in the race, as he intends to win. "Mark" features a boy swimming in preparation for an event. He points out that he likes to swim because it attracts girls. And in "The Race," a boy falls down during a race, causing his competitors to stop and pick him up so they can all cross the finish line together.
Spots broke in June.