CLIENT
Travelocity.com.
PRODUCTION CO.
@radical.media,
bicoastal/international.
Jonas Frick, director; Jeffrey L. Kimball, DP; Frank Scherma and Donna Portaro, executive producers; Julie Ahlberg, line producer. "Haleakala" shot on location in Haleakala National Park, Hawaii. "Mask" shot on location in Vancouver, B.C.
AGENCY
The Richards Group, Dallas.
Mike Malone, creative director; Sheri Cartwright, producer; Warren Lewis, art director; Tim Stapleton, copywriter.
EDITORIAL
Easyway Editorial, Dallas.
Tom Aberg, editor; Samantha Downes, executive producer.
POST/VISUAL EFFECTS
Easyway Editorial.
Shawn Sterling, online editor/
compositor.
Company 3, Santa Monica.
Billy Gabor, colorist.
AUDIO POST
charlieuniformtango, Dallas.
Russell Smith, mixer.
MUSIC
Elias Associates, bicoastal.
Eric Perlmutter, composer, "Haleaka"; Todd Schietroma, composer, "Mask"; Alexander Lasarenko, creative director; Andy Solomon, executive producer.
THE SPOTS
Two :30s (with variations establishing brand features) detail the value and convenience of online vacation planning by using Travelocity.com. In "Haleakala," a couple cycles down a volcanic mountain, while "Mask" shows visitors experiencing the traditions of cultural sharing and gift-giving, as practiced by the Potlatch Tribe.
Spots broke July 16.