CLIENT
PepsiCo/Pepsi Big Slam.
PRODUCTION CO.
PYTKA, Venice, Calif.
Joe Pytka, director/DP; Kathy Rhodes, executive producer; Leslie Vaughn, producer. Shot on location in Chicago and Seattle.
AGENCY
BBDO New York.
Ted Sann, chief executive officer; Michael Patti, senior executive creative director; Don Schneider, executive creative director; Gene Lofaro, producer; Chris Cole, art director; Mark Wegwerth, copywriter; Melissa Chester, music producer.
EDITORIAL
Crew Cuts, New York.
Sherri Margulies, editor; Jennifer Hardacker and Jake Jacobson, assistant editors; Michelle Bellaff, producer.
POST
Nice Shoes, New York.
Chris Ryan, colorist; Glen Weivlick , assistant colorist; Ed Patrowicz, online editor.
VISUAL EFFECTS
Quiet Man, New York.
Amy Taylor, executive producer; Dave Moore, producer; Johnnie Semerad, lead artist; David Bernkopf and Michael Wharton, 3-D artists; Charles Quinn and Colin Stackpole, Flame artists.
AUDIO POST
Buzz, New York.
Michael Marinelli, mixer.
SOUND DESIGN
Amber Music, New York.
Bill Chesley, sound designer; Andy Brennan, assistant sound designer; Kate Gibson, executive producer.
THE SPOT
"1/2 Second" (:60) shows Ken Griffey Jr. at bat, waiting for a pitch to make its way toward him. As he spies Sammy Sosa in the dugout trying to steal his Pepsi Big Slam, Griffey purposely fouls off the pitch into area, foiling Sosa’s plan.
Spot broke July 10.