Production house Stun Creative and agency The Marketing Arm teamed on this “#Real Strength” Super Bowl spot for Dove Men+ Care which pays tribute to being a father as we see kids and their dads sharing caring moments.
Rob Meltzer directed and teamed on editing with Dayne Tanokia. DP was Eric Haase. Marc Gilbar served as creative director for The Marketing Arm.
Client Dove Men + Care Agency The Marketing Arm Tom Meyer, president; Marc Gilbar, creative director; Meg Quinn, producer/account director; Ben Greenberg, producer. Production Stun Creative Mark Feldstein, Brad Roth, exec producers; Rob Meltzer, director/editor; Dayne Tanokia, editor; Eric Haase, DP; Jared Christensen, head of production; Richard Sven Shelgren, line producer. Music Extreme Music Rhian Sheehan, APRA, Tony Morley, PRS, Rachel Wood, PRS, composers.
NHS (National Health Service) England rolled out this PSA titled “That Feeling,” part of its first-ever national campaign designed to encourage women to screen for breast cancer.
Directed by Fern Berresford of Rogue Films for agency M&C Saatchi UK, the spot taps into the universal moment of relief women feel when removing their bras after a long day. This serves as a metaphor for the reassurance and sense of control women feel after attending a breast screening--a step that could help detect breast cancer before symptoms appear.
The :30 captures women of diverse ages, ethnicities, and body types in this intimate and relatable moment, paired with messaging about the life-saving benefits of screening. The spot is accompanied by Wilson Pickett’s upbeat track, “Land of 1000 Dances.”
Amy Parkhill, creative at M&C Saatchi UK, said, “There’s no better feeling than taking your bra off at the end of the day. The relief from being held in (and up) for hours. We wanted to use that relatable and universal truth and apply it to getting your breast screening sorted. To be free from putting it off and to know you’ve done everything in your power for your health. We kept the visual storytelling as authentic as the insight, opting for people and places that represent those we know and love.”
Parkhill continued, “It’s the positive and uplifting piece we hoped it would be, and we aren’t even sick of the song yet!”
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