Stories of love are always a holiday classic. And in Chevy’s holiday film, it’s felt through the joyful and sometimes painful memories centered around a classic 1966 Chevy Impala.
Based on actual events, this long-form spot titled “Holiday Ride” saw agency Commonwealth//McCann team up with Academy Award winners Tom Hooper (director), Claudio Miranda (director of photography) and Rachel Portman (composer) to tell the story of love, redemption and restoration–because the greatest gift anyone can ever give is joy. Hooper directed via production house SMUGGLER.
Credits
Client Chevrolet Agency Commonwealth//McCann Matt Canzano, chief creative officer, global market; Gary Pascoe, chief creative officer, North America; Nick Allen, creative director; Annie Zack, associate creative director; Miya Petrovic, director, creative department; Jeff Beverly, EVP, global director of content; Paul Renusch, director of broadcast production; Kelly Balagna, executive producer; Chris Ott, freelance producer. Production SMUGGLER Tom Hooper, director; Patrick Milling-Smith, Brian Carmody, co-founders/exec producers; Allison Kunzman, exec producer; Alex Hughes, head of production; Sara D’Alessio, producer; Claudio Miranda, DP. Music Rachel Portman, composer. Editorial Rock Paper Scissors Ted Guard, editor; Eve Kornblum, managing director; Cynthia Laplaige, post producer. Postproduction Company 3 Connor Callaghan, VFX exec producer/head of production; Siggy Ferstl, senior colorist; Matt Moran, senior producer. VFX Ben Walsh, VFX supervisor.
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.”
“Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.”
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
