Stories of love are always a holiday classic. And in Chevy’s holiday film, it’s felt through the joyful and sometimes painful memories centered around a classic 1966 Chevy Impala.
Based on actual events, this long-form spot titled “Holiday Ride” saw agency Commonwealth//McCann team up with Academy Award winners Tom Hooper (director), Claudio Miranda (director of photography) and Rachel Portman (composer) to tell the story of love, redemption and restoration–because the greatest gift anyone can ever give is joy. Hooper directed via production house SMUGGLER.
Credits
Client Chevrolet Agency Commonwealth//McCann Matt Canzano, chief creative officer, global market; Gary Pascoe, chief creative officer, North America; Nick Allen, creative director; Annie Zack, associate creative director; Miya Petrovic, director, creative department; Jeff Beverly, EVP, global director of content; Paul Renusch, director of broadcast production; Kelly Balagna, executive producer; Chris Ott, freelance producer. Production SMUGGLER Tom Hooper, director; Patrick Milling-Smith, Brian Carmody, co-founders/exec producers; Allison Kunzman, exec producer; Alex Hughes, head of production; Sara D’Alessio, producer; Claudio Miranda, DP. Music Rachel Portman, composer. Editorial Rock Paper Scissors Ted Guard, editor; Eve Kornblum, managing director; Cynthia Laplaige, post producer. Postproduction Company 3 Connor Callaghan, VFX exec producer/head of production; Siggy Ferstl, senior colorist; Matt Moran, senior producer. VFX Ben Walsh, VFX supervisor.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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