This offbeat spot features a couple of animals who are would-be musicians dueling against one another, appropriately enough, with their renditions of "Dueling Banjos" at a yard sale. A customer observes that what she's witnessing is "all mixed up," a segue to the mix of foods and drink in Kraft Lunchables.
Comma served as music/sound house on this spot which was directed by Chris Woods of what is now MRS. BOND (Woods has since joined Hungry Man) for agency mcgarrybowen, New York.
Client Kraft Lunchables Music/Sound: Comma, New York, Chicago, Los Angeles Bryan Rheude, arranger/composer; Noam Pikelny, banjo player; Bonny Dolan, executive producer; Libby Morris, producer. Song: "Dueling Banjos" Audio Post: Another Country, Chicago Dave Gerbosi, mixer; Agency: mcgarrybowen, New York Brandy Ricker, music producer; Production: Recommended Media (since renamed MRS. BOND), Marina del Rey, Calif. Chris Woods, director (who has since joined Hungry Man)
Directed by Steve Rogers via Biscuit Filmworks for agency VCCP London, this spot titled “Memory” opens with a daughter visiting her father at his home, a bar of Cadbury Wholenut chocolate in hand. Her father, living with dementia, smiles at the sight of the chocolate, recognizing it as a gift his daughter has bought him since she was a child. In this moment, he doesn’t recognize her as his daughter. Instead, he begins to tell her how this ritual gifting always makes his wife laugh because, as he proudly reveals, he’s always hated nuts.
The daughter can’t help but laugh, touched by the idea that her father has kept this secret for so long. As he looks at her earnestly, he asks her not to tell his “daughter”--meaning her--about the secret, because “it makes her so happy.” The daughter responds softly. “It does.” She recognizes the quiet generosity of her father’s long-held secret, something he’s kept hidden from her all these years, despite not always remembering who she is.
Cadbury is committed to telling inclusive stories rooted in human truths that are representative of the U.K. To ensure the story’s accurate portrayal of people living with dementia, Cadbury consulted with specialists throughout the development of the film.
Cadbury has extended its partnership with Alzheimer’s Research UK, the UK’s leading dementia research charity, into 2025. The two organizations first joined together in 2024 to celebrate the role of Cadbury in the nation’s shared memories and to support the charity’s mission for a cure for dementia.
“Memory” was brought to life with the help of VCCP’s global content production studio Girl&Bear. The film will run across the U.K. throughout 2025, appearing on TV, VOD,... Read More
