This offbeat spot features a couple of animals who are would-be musicians dueling against one another, appropriately enough, with their renditions of "Dueling Banjos" at a yard sale. A customer observes that what she's witnessing is "all mixed up," a segue to the mix of foods and drink in Kraft Lunchables.
Comma served as music/sound house on this spot which was directed by Chris Woods of what is now MRS. BOND (Woods has since joined Hungry Man) for agency mcgarrybowen, New York.
Client Kraft Lunchables Music/Sound: Comma, New York, Chicago, Los Angeles Bryan Rheude, arranger/composer; Noam Pikelny, banjo player; Bonny Dolan, executive producer; Libby Morris, producer. Song: "Dueling Banjos" Audio Post: Another Country, Chicago Dave Gerbosi, mixer; Agency: mcgarrybowen, New York Brandy Ricker, music producer; Production: Recommended Media (since renamed MRS. BOND), Marina del Rey, Calif. Chris Woods, director (who has since joined Hungry Man)
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
