Director Paul Street, known for his body of noted automotive work, has joined The Traveling Picture Show Company (TPSC) for exclusive representation. Street was previously handled for spots and branded content by his company Streetlight Productions, which he continues to maintain for other projects.
Street comes aboard TPSC fresh off of shooting the latest Hyundai campaign. He has directed for a wide range of brands including Mercedes-Benz, Ford, Honda, Hyundai, Nissan, Snickers, Toyota, Subaru, Volvo and BMW. His work has garnered multiple BTAA, D&AD, Clio, Moondance Film, Midsummer Night and Berlin Bear Awards.
Street said he was drawn to TPSC’s roster of directors, production savvy, sales and career support. He also cited an affinity for company EP John Noble. “I believe I am set up to offer a segment of automotive experience to TPSC that fits well within the group,” assessed Street who said of Noble, “We speak the same language and have the same thoughts about the ever-shifting ad/film/content landscape today. For both established directors and newbies starting out, this kind of relationship with your executive producer is vital and key to communication moving forward.”
In the big picture, he feels TPSC is a roost where he can advance by keeping pace with a changing landscape. “Production continues to evolve, especially by the way we are presented with content and media. Content and technology is affected day to day. Brands want to evolve with this space and how it’s delivered and tracked. As filmmakers and creative thinkers, this data driven evolution goes hand in hand. We must progress with the times, continuing to get out there and develop ingenious ways to create content. Technology has affected every facet. It’s an interesting and exciting time to be a part of it and move forward.”
In addition to recently wrapping the Hyundai campaign, Street has completed his first film, Borderland, and has set up a web-based series of director interviews.
TPSC is represented by MoButler Reps in the Midwest, It’s Karen! on the West Coast, Asprodites Reps in the Southeast/Southwest, and Schaffer/Rogers on the East Coast.
