Gustavo Sarkis has been named executive creative director of CP+B Miami. In this role, Sarkis will lead the creative department on all accounts, which include Infiniti Mexico and Latin America, The Miami Dolphins, Tork, Mission 22, The Underline and agency-developed products Papa’s Pilar and Angel’s Envy.
Sarkis comes to CP+B from TBWA/Chiat Day where as a creative director he was an integral part of the team that won the pitch for the Adidas World Cup campaign. His many highly recognizable campaigns include the recent Gatorade spots “50” which showcases 50 years of sports in 60 seconds for the brand’s 50th anniversary, and “Fixation” where basketball greats Kevin Durant and Dwayne Wade face off against each other fueled by Gatorade. A native Brazilian, Sarkis started his career at Almap/BBDO São Paulo where he handled creative on AB-Inbev, Havaianas, Gillette, Pepsi and Volkswagen. His “Dogfish” spot for VW was named one of the best car spots in the last 50 years by the Gunn Report. His work has won numerous creative awards including 10 Cannes Lions, and awards at The One Show, Clio, D&AD and LIA.
The addition of Sarkis is the latest move in the strengthening of the creative department, which began in December 2013 when CP+B announced their migration to a more decentralized structure, eliminating the role of Worldwide Chief Creative Officer and realigning their creative departments by office. This structure is designed to give individual offices increased autonomy while still offering clients access to CP+B’s extensive global resources. Over the last eight months, the agency has secured recognized creative leaders including Ralph Watson at CP+B, Boulder, and most recently Kevin Jones for CP+B, LA.
