Philadelphia Eagles quarterback Jalen Hurts smiles on the podium with Terry Bradshaw and defensive tackle Milton Williams (93) after a win over the Kansas City Chiefs during the NFL Super Bowl 59 football game, Sunday, Feb. 9, 2025, in New Orleans. (AP Photo/Matt Slocum)
Despite the game being a blowout, Sunday night's Super Bowl averaged a record 127.7 million U.S. viewers across television and streaming platforms for Philadelphia's 40-22 victory over Kansas City.
The game was televised by Fox, Fox Deportes and Telemundo and streamed on Tubi as well as the NFL's digital platforms.
Not only is it a 3% increase from last year, it is the second straight year the Super Bowl has reached a record audience. The Chiefs' 25-22 overtime victory over San Francisco in 2024 averaged 123.7 million on CBS, Nickelodeon, Univision and streaming platforms.
According to Nielsen, the audience peaked at 137.7 million in the second quarter (8-8:15 p.m. EST).
Some of the increase can be attributed to a change in the way viewers are counted. This is the first year Nielsen is measuring out-of-home viewers for all states but Hawaii and Alaska.
It was previously the top 44 media markets, which covered 65% of the country.
The ratings also include Nielsen data from smart TVs along with cable and satellite set-top boxes.
After three straight years of Super Bowls that came down to the final minute, Sunday's game was decided in the first half as Philadelphia built a 24-0 lead.
According to Tubi first party and Adobe Analytics, 14.5 million watched on streaming platforms, including 13.6 million on Tubi, where the game was available for free.
Telemundo and Fox Deportes averaged 1.87 million viewers for the Spanish-language broadcast. The Super Bowl has been televised in Spanish in the United States since 2014.
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